"You'll notice a new format to some of our Falcon print media advertising, with the championship win and the Best Family Car award side by side on facing half pages. This combination of success both on the track and in the marketplace is exactly what we need to continue to drive forward.

"What can I say except it just doesn't get better than this."

With driver changes and other improvements to the likes of Ford Performance Racing and Team Betta Electrical, Ford has a realistic chance of not only making it three championships in-a-row, it also has a great opportunity to fill the majority of the top-ten on a regular basis in 2005.