A1GP has announced that Vodafone are to take up title sponsorship for the first event to be held at the new Algarve circuit next weekend.
The official name of the event will now become Vodafone A1GP Algarve, as the nation versus nation series makes its maiden appearance at the impression Portimao venue.
“We are delighted to have Vodafone on board as the title sponsor for A1GP Algarve,” series CEO Pete da Silva said. “They have a long association with motorsport sponsorship and their support for this event shows the commercial importance of the first ever A1GP Algarve in Portugal.”
João Mendes Dias, head of brand and CRM of Vodafone Portugal, was also delighted with the deal.
“The support of Vodafone to such a remarkable event like Vodafone A1GP Algarve, is in line with our long tradition of involvement with motorsport, namely with car racing and motorcycling,” he said. :The strong connection of Vodafone with these sport categories, aims to reinforce the association to innovation, dynamism and continuous improvement, common values to both motorsport and Vodafone.”