SuperGP general manager Greg Hooton and Nikon Australia counterpart James Murray have revealed that the photographic giant will act as naming rights sponsor of the 2009 Surfers Paradise event.
The deal with Nikon comes on the back of the photographic company taking similar naming rights for the 2008 event, which featured the IndyCar Series. A1GP replaces the American category for 2009
"The Nikon SuperGP will see a new era of motorsport on the streets of the Gold Coast over the four days and nights, and I couldn't be happier to welcome a blue-chip international partner in Nikon back to the event on the cusp of the newest installment for the world's best motorsport entertainment festival,” Hooton said.
“The speed at which the IMG sales team was able to re-engage Nikon's involvement is testament to the strength of this iconic event. Nikon is globally recognised for setting new standards in product design and performance - a perfect fit for our world-class event, which was proved in 2008 and will again be proven this year.
"With less than 50 days remaining before the V8 Supercars and A1GP World Cup of Motorsport hit our streets, the preparations are charging along full steam ahead and it is great to see Nikon announced as our new naming rights sponsor to top that off."
The Nikon SuperGP will bring four days of motorsport entertainment to the streets of Surfers Paradise.
“Motorsport is always a major occasion for photography, and with the Nikon SuperGP entering a new era this year I am sure an even more sensational spectacle than ever before is guaranteed,” Murray added.
“Our experience with the event in 2008 was fantastic and we really wanted to be a part of it again although, early in the year, the global economic crisis saw us have to reassess our commitment.
"We were unfortunately unable to look at a full-scale sponsorship agreement, which wasn't fair to the event, but, in light of the situation now and with a more optimistic climate ahead of us, we have been able to rejoin with the event for 2009 which I know is something everyone at Nikon is very pleased about.”
The 2009 Nikon SuperGP will host round eleven of the V8 Supercars Championship Series and the opening races of the 2009/10 A1GP World Cup of Motorsport, and Nikon will also have the first option on continuing the agreement past the 2009 event.