“For example, as an ex-racing driver, I know the importance of comfort in a race suit. But one of the most uncomfortable elements can be the embroidery. With this in mind, I redesigned the race suits manufactured by Stand 21 with the same amount of branding, but utilising less stitching.”

Last year, Dyson and Boutwood worked together to design and market the first-ever line of wearables for the fans of Dyson Racing. This year's project was much more involved, and more satisfying for Dyson.

“Working with my brother Rob, and nephew Chris, has brought us all closer together. I remember when Rob and I were kids; we were taking stuff apart and usually getting it back together with only a few parts missing. We hot rodded tractors, did flame jobs, and built go-karts. School, families and work had put some space between those early years and our passions. But those years have evaporated now. This has been such fun. I love my “day job” but this has given me a new appreciation for the intense work that the team goes through to put two cars on the track every race.”