Lotus has announced the launch of the new Evora Cup machine, which was given a world debut at this weekend's Autosport International show in Birmingham.

The car, based on the successful Evora road car, has been developed by Lotus Motorsport to compete in a range of national and international series during the year ahead - with drivers able to score points towards the Evora Cup series.

The car features a four litre V6 engine with a Cima six-speed sequential gearbox and Dallara aerodynamic package, and will come in at 200kg lighter than the road-going machine.

"Lotus has an enviable heritage of producing very competitive racing cars and we wish to continue this heritage with the Evora Cup race car," Claudio Berro, Lotus director of motorsport, said. "The company started by creating world beating racing cars and this is evident from the design of Lotus cars as the production cars have many racing car design features and perform exceptionally well on track.

"The Evora Cup racing car is the first step along the route for Lotus Motorsport to realise its racing ambitions. I am looking forward to seeing the Evora racing this year in the Lotus Evora Cup competition and I am excited by the plans for 2011, where Lotus intends to introduce a pan European one make race series for the Evora Cup."

The 2010 Evora Cup series will be a European event with points initially being awarded to competitors for entering races with the points values awarded relative to Evora finishing positions. There will be five points for attending any eligible national race meeting with five points awarded for the first Evora to finish down to one point for the fifth.

The series will conclude with the two Lotus festivals due to be held at Donington Park in October - alongside the British GT season finale - and Vallelunga in Italy. Double points will be awarded at both meetings.