While the BSB has drawn in the crowds in large numbers over recent years, it has been a case of 'preaching to the converted' to a certain extent, with the majority of fans being bikers themselves with a passion for two-wheels.

Now, heading into his ten years in charge, Palmer said he was keen to try and break down the barriers that seem to exist between fans of two-wheels and fans of four-wheels to take the BSB to a whole new level.

“For some reason, there has been too much inherent segregation between the bike fans and the car fans,” he said. “I'm a good example, as I never went to a bike meeting and never would have thought of going to one before MSV bought the circuits. Now, I wouldn't hesitate and I think it's brilliant.

“I attend every BSB event and I think a lot of the car racing fans would really have their eyes opened at how much action you get in bike racing. A lot of it is down to understanding it if you are alien to the sport, so if we can help people understand who the key riders, teams and manufacturers are and get that understanding, then I feel we can start to get an influx of people coming into the sport.

“I want to see the next ten years panning out with BSB underlining itself as the best national bike racing series in the world by a long margin. I want it to be a place where the manufacturers, the teams, the riders and the fans want to be, and a series that the TV viewer will enjoy even more than in the past.”