BSB » Honda UK goes blue with Samsung backing

'We look forward to sharing with Samsung even further racing success that Honda Racing has enjoyed over the years' - Steve Martindale

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March 21, 2012 2:56 PM

The start of the racing season is always a bit confusing! Different riders on different bikes - bikes with different colour schemes! It takes me a few races to get to grips with it all to be honest!!

Sideslide - Unregistered

March 21, 2012 4:10 PM

Did Jon not win the riders cup last year??? Or am I mistaken? If that doesn't deserve a ride the following year, not sure what does. Keeping a sponsor as big as Samsung in BSB is just icing on the cake!
Good luck for the season Jon!


March 21, 2012 6:10 PM

I don't have any problems with Jon Kirkham, but it's strange that he always get places in factory teams and whereever he goes a so big sponsor follows him. Meanwhile other big name riders (like Haga) are suffering to get rides.

Sideslide - Unregistered

March 21, 2012 7:11 PM

Jons been in the game a long while now and last years Suzuki ride was his first full, competitive season on a so called factory bike. I think he delivered the goods and definately deserves his ride this year. Companies like Samsung are not stupid, they obviously like what they see.

311Mike - Unregistered

March 21, 2012 7:21 PM

Hi Factfan. I suspect that while what you say is true in the public arena what was going on behind closed doors at a corperate level was very different. What is released to the media and what really happened are often worlds apart. Personally I ahve been quoted in the media saying things that never passed my lips... but the PR guys wrote it and asked me to sign off, which I do, it's part of the game.

No bagging JK in way, shape or form. The racing we love is a business and primarily a marketing tool for the sponsors, be they Samsung or a bike manufacturer. The riders that do well are also good business people or surround themselves with good business people.

This is technically "buying a ride" but all riders do it at some level. Nicky Hayden sells heaps of Ducatis in the USA and hindas before that (go there and open any mc mag). Max's image sells a pile of RSV4's and a million Italian lads a running round on Piaggio scooters in Alitalia colours. This is why picking a bad ri

Neilc - Unregistered

March 21, 2012 7:53 PM

Good luck to the Honda team, It is incredibly hard to get sponsorship in the current economic climate so I take my hat of to Jon Kirkham with the Samsung tie up, But am intrigued as to the relationship with Samsung, Is his Dad the European sales Director or something

Factfan - Unregistered

March 21, 2012 8:49 PM

FACT Kirkhams Dad is not a Samsung employee.
Kirkham brought Samsung into the frame in 2010 with help from a guy doing some PR and making good connections, and Kirkham also won the Stock 1000 championship, which helps.!

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