BSB » What's the Story? Time to back the Brits


“Trying to ensure the smooth operation of a race team as well as competing and trying to do the best you can is not the ideal situation”

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Gixxer - Unregistered

May 03, 2012 3:35 PM

What a good artical, I personally think the ACU should do more, with having a feeder series and a team in GP's as the ultimate prize to get the british riders into the big time.

However we are a Superbike nation, that has football as the main sport and hell to anything else. such a shame but thats the way it is.

Adam - Unregistered

May 03, 2012 3:48 PM

I'm young and relatively new to watching BSB, WSBK and Moto GP. I'll admit I'm totally naive when it comes to how it all works. I've heard about riders paying for seats, lesser riders (talent wise) getting better rides due to financial backing etc. But I also hear people saying that in the end the best riders get the best seats. Are both sides true to a degree?

gixxer - Unregistered

May 03, 2012 3:59 PM

There is abit of clientel effect goimg on in racing, e.g. The teams choose the riders that fit there needs. So a team with a bidget shortfall will choose a pay rider. If the team has abbig sponsor that wants.lots of coverage they will get a nig name rider e.g. Haga at Swan.

Whith all this most of the.cream.will rise.to the.top most of the.time. However there arebprobably id not highly likley mega stars oit therebthat.nwver get the chance. Unfortunatly thats the way it goes.

Johnnyoza - Unregistered

May 03, 2012 4:20 PM

I started racing in 1977.Back then you had to pay your own way to go racing,I dont think too much has changed.My thinking is that riders today should have some type of manager to look for and bring in the sponsors.The reality is that if you are trying to break in at national or international level you need money.If you dont have the gift of the gab or are not marketable you pretty screwed.

311 Mike - Unregistered

May 04, 2012 12:41 AM

To better understand why some riders get support and others don't you first need to examine the motivation of the sponsors. Very few will do it to nuture talent, a few more will d it for love of the sport but most do it for marketing purposes (to make money). Go back in the archieves anread why Corona ended the title sponsorship of the WSBK or Bennets for the BSB.
With this knowlege riders should be able to better position themselves and a marketing tool for the sponsor.
An alternative is how Scott Doxson got into indycar. A bunch of business people set up a business to back and fund him. They promoted him to sponsors teams etc adn utured him through the larting ranks and once he started making the big bucks they all get a cut. Sounds like how some Brit riders should start looking at it as the UK is not italy or spain and ur riders are not likley (in many cases) to become household names.... Why did everyone know who Barry S was... sponsorship or how he sold himself?

RawDawg

May 04, 2012 3:33 AM

Cry me a river. It's been like this since the beginning of time.

Companies don't sponsor riders through the ranks because they like them and want to support them. They do it because either the guy writing the checks into bike racing and/or it makes good business sense. Bike racing is bigger in Spain and Italy than say England and the US. It's good a good marking opportunity for companies in Spain and Italy to sponsor riders in their championship. Does it make good business sense for a British company to sponsor a kid in Spanish 125cc it they are not in that market selling products? Probably not. So why would they do it?

Repsol isn't paying the bill for Marquez just because he is an outstanding talent. He's attracting eye balls on Spanish TV and it's a good return on advertisement dollars invested.

Kyle - Unregistered

May 04, 2012 7:25 AM

This is the best article ive seen in a long time, on any topic. The British press is alot like the American press (Im American but was stationed in the UK for 4 years) The press in both countries just wants to tear everybody down. BSB is a lot better to watch than AMA and draws more fans. It really surprises me that British riders have such a hard time finding support. At the same time i admire that the riders pour everything they have into it to go racing. What is the cause? over here in the states bike racing is not politically correct (saying that term makes me sick) because of the danger. So thats why sponsors are hard to come by here. But why in the UK? Is it because like in the states, companies no longer want to support their communities because of their sheer greed? Id love to hear more discussion about this

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