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ITV to show BSB highlights in 2009

The British Superbike Championship has confirmed a new terrestrial television deal with ITV for 2009.

Twelve one-hour programmes will go out on Saturday afternoons over the course of the year to compliment Eurosport's live coverage, featuring race highlights, grid walks, post race interviews and behind the scenes features.

To be shown first on Freeview channel ITV4, mid-week repeats will occur on the terrestrial ITV1 station, with further showings on Men and Motors, as well as being available to view for free on ITV Player at itv.com.

Further emphasising ITV's commitment to British motorsport having secured the exclusive live rights to the British Touring Car Championship too, MotorSport Vision Chairman Jonathan Palmer was delighted with the deal.

"This is great news for the fans and importantly the BSB sponsors and teams and reflects British Superbikes position against other motorsport series. This new ITV deal ensures that BSB remains on a free to air network, accessible to the largest possible audience."

"It's great to have the highly popular British Superbike Championship back on ITV,” added ITV Sport editor Nick Moody. “The Series provides compelling sports drama, high quality racing with plenty of thrills and a cast of great personalities that the fans can can connect with. We are really looking forward to giving our viewers the best action and insight from each event."

The programmes will be presented by nine-time BSB race winner James Haydon.


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Leon Haslam, JG Speedfit Kawasaki, BSB [Credit: ianhopgoodphotography.net]
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Michael Laverty, Tyco BMW, BSB [Credit: ianhopgoodphotography.net]
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Hedgeholer - Unregistered

March 30, 2009 8:27 PM

Terrestrial TV coverage of BSB last year was the worst yet. If they believe ITV can get good coverage of 2 and 3 race meetings into one hour minus adverts they're insane. Why there are so many 'This is good news' comments I genuinely don't understand.



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