Pirelli named as presenting sponsor

Pirelli is to increase its support for the British Superbike Championship by becoming the presenting sponsor for the 2009 campaign.

The company, which will be going into its second year as the sole tyre supplier for the series, will fill the void left by Bennett's decision not to continue with its title sponsorship beyond the conclusion of 2008.

As well as the presenting sponsorship and the BSB tyre supply deal, Pirelli will also continue to act at the sole tyre supplier to the supporting British Supersport Championship.

“Our relationship with the British Superbike Championship has been a success from day one,” Gianmarco Spigolon, director of Pirelli Moto in the UK said. “We are really happy to have increased our partnership and presence in this arena and now we can't wait to see race one at Brands Hatch.

“Racing has always been a key factor for Pirelli, our motto, 'we race what we sell and sell what we race', reflects the fact that everything learned on track is used to produce better road tyres for our customers.”

Jonathan Palmer, chief executive of series promoters MotorSport Vision, was also pleased to see Pirelli increasing its commitment.

“The introduction of a single tyre rule to British Superbikes has been a great success and I'm delighted that Pirelli is expanding its involvement with the championship in 2009,” he said. “The brand is recognised throughout the world thanks to Pirelli's professionalism and the quality of its products. I'm looking forward to us working even closer together in these exciting times for BSB.”

The British Superbike Championship in association with Pirelli kicks off this weekend at Brands Hatch with the Easter Weekend meeting.

Related Pictures

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BSB riders show off the Pirelli logo as the tyre supplier signs on as presenting sponsor for the series for 2009
Jake Dixon, RAF Reserves Kawasaki [Credit: MSV BSB Media]
Jason O`Halloran, Honda Racing [Credit: Ian Hopgood]
Josh Brookes, Anvil Hire Yamaha, [Credit: Ian Hopgood]
Shane Byrne, Be Wiser Ducati, [Credit: Ian Hopgood]
Luke Mossey, JG Speedfit Kawasaki, [Credit: Ian Hopgood]
Peter Hickman, Smiths BMW [Credit: Ian Hopgood]
Tommy Bridewell, Team WD-40 Kawasaki [Credit: Ian Hopgood]
Bradley Ray, Buildbase Suzuki [Credit: Ian Hopgood]
Sylvain Guintoli, Bennetts Suzuki [Credit: Ian Hopgood]
James Ellison, McAMS Yamaha [Credit: Ian Hopgood]
Dan Linfoot, Honda Racing [Credit: Ian Hopgood]
Alastair Seeley, Tyco BMW [Credit: Ian Hopgood]
Lee Jackson, Smiths Racing BMW [Credit: Ian Hopgood]
Haslam, Byrne, Mossey, [Credit: Ian Hopgood]
Shane Byrne, Be Wiser Ducati, [Credit: Ian Hopgood]
Leon Haslam, JG Speedfit Kawasaki [Credit: Ian Hopgood]
Leon Haslam, JG Speedfit Kawasaki [Credit: Ian Hopgood]

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Vale - Unregistered

April 10, 2009 5:18 PM

This is good for WSBK prospects as they will be on similarly tuned bikes and practically same tires. All they need to do over there is to learn tracks if they haven't seen them before.

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