Pirelli is to increase its support for the British Superbike Championship by becoming the presenting sponsor for the 2009 campaign.
The company, which will be going into its second year as the sole tyre supplier for the series, will fill the void left by Bennett's decision not to continue with its title sponsorship beyond the conclusion of 2008.
As well as the presenting sponsorship and the BSB tyre supply deal, Pirelli will also continue to act at the sole tyre supplier to the supporting British Supersport Championship.
“Our relationship with the British Superbike Championship has been a success from day one,” Gianmarco Spigolon, director of Pirelli Moto in the UK said. “We are really happy to have increased our partnership and presence in this arena and now we can't wait to see race one at Brands Hatch.
“Racing has always been a key factor for Pirelli, our motto, 'we race what we sell and sell what we race', reflects the fact that everything learned on track is used to produce better road tyres for our customers.”
Jonathan Palmer, chief executive of series promoters MotorSport Vision, was also pleased to see Pirelli increasing its commitment.
“The introduction of a single tyre rule to British Superbikes has been a great success and I'm delighted that Pirelli is expanding its involvement with the championship in 2009,” he said. “The brand is recognised throughout the world thanks to Pirelli's professionalism and the quality of its products. I'm looking forward to us working even closer together in these exciting times for BSB.”
The British Superbike Championship in association with Pirelli kicks off this weekend at Brands Hatch with the Easter Weekend meeting.