MCE becomes new title sponsor for BSB

MCE Insurance has been named the new title sponsor for the British Superbike Championship for the remainder of the 2009 season and the next three years.

MCE take over from, which in turn took the place of long-standing sponsor Bennetts at the beginning of the season, after a contract was agreed this week.

For MCE, which was recently named Broker of the Year at the British Insurance Awards, the opportunity to join forces with BSB was an ideal platform for their brand.

“At MCE we are totally committed to becoming the UK's best motorcycle insurer and it has become clear that BSB offers an excellent opportunity for us to really understand bikers need, MCE director Julian Edwards said.

“These are exciting times for MCE and we are absolutely thrilled about being involved with the world's best domestic Superbike series. To celebrate our partnership with BSB, we have also launched Club MCE, giving existing and new customers money can't buy BSB opportunities, such as grid walks, pillion laps and walk the track tutorials with leading riders.”

MotorSport Vision's Jonathan Palmer was also pleased to have concluded a deal with MCE.

“I am delighted that MCE Insurance will be the new title sponsor of British Superbikes. MCE share our commitment to providing our respective customers with outstanding quality and value in the UK and I admire their determination and customer-focussed approach.

“With MCE's long term commitment to BSB we are really looking forward to working together and developing our new partnership.” said Jonathan Palmer, the Chief Executive of MotorSport Vision.

Tagged as: superbikes , Britain , MCE , insurance

Related Pictures

Click on relevant pic to enlarge
Leon Camier, James Ellison, Stuart Easton
John Hopkins, British Moto Rapido [Credit: Ian Hopgood]
John Hopkins, British Moto Rapido [Credit: Ian Hopgood]
John Hopkins, British Moto Rapido [Credit: Ian Hopgood]
John Hopkins, British Moto Rapido [Credit: Ian Hopgood]
John Hopkins, British Moto Rapido [Credit: Ian Hopgood]
British Superbikes, class of 2017 photo, riders [Credit: Ian Hopgood]
John Hopkins, British Moto Rapido [Credit: Ian Hopgood]
John Hopkins, British Moto Rapido [Credit: Ian Hopgood]
Grid Girl, MCE, BSB [Credit:]
Ryuichi Kiyonari, Smiths BMW [Credit: British Superbikes]
Devitt Insurance, [Credit Devitt Insurance]
Devitt Insurance, [Credit Devitt Insurance]
Devitt Insurance, [Credit Devitt Insurance]
Deviit Insurance, [Credit Devitt Insurance]
Devitt Insurance, [Credit Devitt Insurance]
MCE, British Superbike, Knockhill [Credit:]
Danny Buchan, Lloyds British Moto Rapido Ducati []

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.

Nick Manning

July 22, 2009 12:48 PM
Last Edited 683 days ago

So Mr Palmer couldn't maintain his Visk Insurance then...more likely not making much money out of it (or lack of traffic through his the site)? Not surprised if they just had a 'click this link and we'll call you back' ...Bennetts didn't do that well out their deal either by all accounts. I always believed this to be a conflict of interest from the start but Hey.....what do I care? Hasn't exactly changed the racing. Can't wait to see the Big Ed mascots wobbling round Paddock Hill on the non existant Harley championship bikes...... Good luck MCE sounds like you'll need it :)

Phil - Unregistered

July 22, 2009 1:20 PM

Title sponsor changed part the way through the season, what's going on? Is this something that has been in the pipe line for a while, or a reaction to Sundays event?

© 1999 - 2017 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.