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ITV to continue televising BSB into 2010

ITV will continue to screen the British Superbike Championship into 2010 after securing the television rights for another season.

An extension of the current agreement, one-hour highlight programmes from each of the twelve BSB events will be screened on ITV4 on the Wednesday after each race weekend before being repeated on a Saturday afternoon..

Flagship channel ITV1 also have plans to broadcast the shows, while it will also be made available through the online ITV Player service.

As before, the programmes will feature the action from the previous weekend's Superbike races, together with grid walks, post race interviews, behind the scenes features and exclusive competitions.

"It's great to be to be able to confirm our 2010 broadcast plans so early and that BSB is now established within the ITV Sport portfolio,” said BSB series director Stuart Higgs. “TV and trackside fans alike can look forward to a compelling seasons racing with new regulations designed to make the racing even more exciting."

“I'm delighted that ITV will continue to be the free-to-air home of British Superbikes,” added Niall Sloane, ITV Controller of Sport. The series has provided high quality racing with plenty of thrills and has a cast of personalities and heroes that the fans adore. We are certainly looking forward to broadcasting a new season of fierce competition."


Tagged as: ITV , TV , screen

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Martin - Unregistered

September 26, 2009 12:04 PM

ITV make shows for braindeads, I hardly ever watch anything they do - certainly not one-hour highlights 3 1/2 days after the event, which may not even be on the terrestrial channel. Even if I didn't have Eurosport, the sheer difficulty of avoiding the results for that long means that viewing figures will be lower than the series deserves.



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