James Ellison has vowed to go one better in this year's MCE British Superbike Championship having completed his move from GSE Racing to Shaun Muir Racing.
Runner-up to former team-mate Leon Camier last year, Ellison enters the 2010 season as the highest placed returning BSB rider, a status that automatically makes him one of the favourites for the title.
A return to the team he managed four podiums with in 2008, Ellison and SMR (formerly Hydrex Honda, now known as Swan Honda) made significant strides in 2009, Ellison winning four races, while SMR beat Honda counterparts HM Plant in the overall standings.
With this in mind, Ellison is delighted to be reviving his relationship with SMR, believing the strong team structure, which he refers to as 'family', will enable him to flourish against accomplished competition.
“The team was strong when I was with them in 2008, but they have moved on so much since then. This is all down to their work ethic and solid team structure, which is exactly what I need to go one better in the championship this year.
“I class the team as family and I know the Honda like the back of my hand, so I'm confident we will be strong out of the gates and I am really looking forward to working with my old crew chief Mick Shanley again.
“I want to thank my fans, friends, family and my wife Sarah for standing by me and always believing in me; I promise I won't let you down this year!"
Ellison will be joined by Stuart Easton in the recently rebranded Swan Honda team.