James Ellison began his quest to lift this year's British Superbike crown in style with a superb victory for Swan Honda in the 2010 opener at Brands Hatch.

Ellison looked to be on the back foot after technical issues in qualifying left him in tenth position, but a determined performance in race one saw him climb his way up to an eventual third position by the chequered flag.

His charge up the field was also a consequence of his determination to set a good lap time during the first race in order to vault him up the grid for the second, as per the revised regulations.

It was a successful effort, Ellison rewarded with a spot on the front row of the grid for race two, a position he duly converted into a fifth career BSB victory after a strong lights-to-flag performance.

"I am having so much fun with the Swan Honda team and today you could see that," he said. "I knew we had the pace so it was a case of keeping it smooth and consistent as there were about ten people out there that could have won the race.

"I wanted to get into the lead in the second race, as we had moved up to the front row, and I knew we would have a good shot at the win which is exactly what we did. The team have done such a fantastic job and it is a great result to win on my first race back with the Swan Honda team and reward the team for their hard work."

Ellison's first win for Shaun Muir Racing, with whom he raced in 2008, the eponymous team owner was delighted to get the 2010 season off to a fine start.

"I'm absolutely delighted with the performances of both my riders for different reasons. James was great in the first race to come through from tenth on the grid to finish third and then to start second and win was a testament to his desire to win the championship.

"We wanted to get some good points on the board here at Brands Hatch and we have done just that, so we leave here happy and now look forward to Thruxton."