Crescent signs Kirkham, gets Samsung backing

The reigning Superstock champion returns to the BSB field with sponsors Samsung in tow.
Crescent Suzuki has confirmed Jon Kirkham has signed as its second rider for the 2011 MCE British Superbike Championship, bringing with him a title sponsorship deal from electronics giants Samsung.

Though it wasn't certain that Crescent would enter more than one bike in 2011 having already signed former MotoGP rider John Hopkins, Kirkham's arrival has been made possible by his personal sponsor, Samsung Mobile, upping its investment to become a prominent backer.

As such, the team will be known as Samsung Crescent Suzuki this season, with reigning National Superstock champion Kirkham thrilled to be getting a shot with one of the top teams in the paddock.

"For me things couldn't be any better looking ahead now to the start of the season. We have all been working hard to make this happen so it really is a fantastic feeling to know I am joining one of the top teams in the paddock. I know it is going to be a very competitive season but I have a great team behind me and I can really focus on my performance.

“I am looking forward to working with Hopper and heading out to Spain to begin testing. The first few days I will be taking it steady as it is a new bike and I need to adjust to riding a Superbike again after a year in Superstock, but I am confident we can gather some valuable information from the two tracks before we return home."

Having lost Suzuki GB backing and title sponsor Worx to rivals Relentless Suzuki over the winter, Crescent team manager Jack Valentine is delighted to have nonetheless arranged an accomplished package for the 2011 season.

"Naturally we are thoroughly delighted to welcome both Samsung and Jon on-board for the 2011 season. In such a tough climate it is extremely pleasing to work with a new partner from outside of the bike industry and with Jon we have a second rider with real pedigree. While it's been a tough winter period, I genuinely believe we've never been in such a strong position at the start of a season and can't wait to get both riders out on track for testing."

With Samsung, one of the world's leading manufacturers of electronics, offering high-profile sponsorship, its UK head Simon Standford says BSB is the ideal platform for it to attract new customers in 2011.

"We are thrilled to be continuing our relationship with Jon Kirkham this year and extremely enthusiastic about our involvement in the British Superbike circuit this season through our new title sponsorship with Crescent Racing.

“We intend to use this new partnership to take our leading mobile technology and brand to millions of Superbike fans as well as give Crescent Racing an opportunity to reach a wider audience via our customer base."

Samsung Crescent Suzuki will begin testing at Cartagena on March 3rd.

Related Pictures

Click on relevant pic to enlarge
John Hopkins - Samsung Crescent Suzuki [pic credit: Suzuki]
Jon Kirkham - Samsung Crescent Suzuki [pic credit: Suzuki]
Crescent Suzuki reveals Samsung title backer [pic credit: Suzuki]
Sylvain Guintoli, Bennetts Suzuki [Credit: Ian Hopgood]
John Hopkins, Jason O`Halloran, BSB [Credit: Ian Hopgood]
Richard Cooper, Bennetts Suzuki [Credit: Ian Hopgood]
John Hopkins, British Moto Rapido [Credit: Ian Hopgood]
John Hopkins, British Moto Rapido [Credit: Ian Hopgood]
Bradley Ray, Buildbase Suzuki [Credit: Ian Hopgood]
Bradley Ray, Buildbase Suzuki [Credit: Ian Hopgood]
Taylor Mackenzie, Bennetts Suzuki, [Credit: Ian Hopgood]
Bradley Ray, Buildbase Suzuki, BSB [Credit: MSV Media]
Bradley Ray, Buildbase Suzuki, BSB [Credit: MSV Media]
Sylvain Guintoli, Suzuki, Sepang [Credit: Peter McLaren]
Sylvain Guintoli, Suzuki, Sepang [Credit: Peter McLaren]
Sylvain Guintoli, Suzuki, Sepang [Credit: Peter McLaren]
Sylvain Guintoli, Suzuki, Sepang [Credit: Peter McLaren]
Hawk Racing Suzuki, BSB [Credit: BSB media]

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paolos - Unregistered

March 02, 2011 10:09 AM

you have to say fair play to kirkham as he deserves it, he did very well to get involved and find a contact at samsung to sponsor his own team last year and then to use his talent to win the championship and they have kept faith in him and now he has a top ride in the top class, hats off jon, hard work on and off the track has paid off

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