BSB »

Honda UK confirms Samsung as title backers

'We look forward to sharing with Samsung even further racing success that Honda Racing has enjoyed over the years' - Steve Martindale
Honda Racing UK has unveiled Samsung Mobile as the title sponsor of its 2012 MCE British Superbike Championship team after completing a two-year deal.

The new blue livery of the factory CBR1000RR Fireblades, which will be raced by Michael Laverty and Jon Kirkham in BSB, represent a striking departure from the previous black and orange HM Plant colour scheme.

Lincolnshire's Gary Johnson, part of the Honda TT Legends World Endurance team this season, will also ride a Samsung Honda Fireblade in the Metzeler National Superstock 1000 class along with Jason O'Halloran.

Honda's iconic Fireblade is celebrating its 20th anniversary in 2012.

Simon Stanford, Vice President, Samsung UK & IRE Telecommunications & Networks Division, said: “We are extremely excited to be taking our existing relationship with both Jon Kirkham and British Superbikes to the next level with the sponsorship of the Honda Racing (UK) team.

“As world champions four times over and with numerous British titles under their belts, we are thrilled to be coming on board as title sponsor of this team and continuing to take our leading and innovative mobile technology brand to the receptive and diverse motorsport audience.”

Honda Racing (UK) has an unrivalled history in motorcycle racing, having won 11 British titles, including three BSB crowns, and taken 57 victories at the Isle of Man TT in its 23-year history.

The new association with Samsung Mobile marks a new chapter in Honda Racing UK's history in a key year for the legendary manufacturer.

Steve Martindale, General Manager of Honda (UK) Motorcycles, added: “From a commercial and team perspective we are delighted to forge this new relationship with Samsung Mobile, a brand that shares much of our own company philosophy for providing quality and innovative products for our customers.

"We look forward to sharing with Samsung even further racing successes that Honda Racing has enjoyed over the years.”

Samsung Mobile has committed to a two-year deal, which will see the telecommunications brand remain as title backers of Honda Racing UK until 2013.



Related Pictures

Click on relevant pic to enlarge
Samsung Honda Fireblade
The 2012 Samsung Honda
Peter Hickman RAF Reserves Honda - ihphotography.net
Michael Rutter Bathams Prize Winning Ales - ihphotography.net
Gary Mason Tsingtao WK Kawasaki - ihphotography.net
Peter Hickman RAF Reserves Honda - ihphotography.net
Scott Smart Anvil Hire TAG Racing - ihphotography.net
Michael Rutter Bathams Prize Winning Ales - ihphotography.net
Scott Smart Anvil Hire TAG Racing - ihphotography.net
Peter Hickman RAF Reserves Honda - ihphotography.net
Keith Farmer PR Racing Kawasaki - ihphotography.net
Gary Mason Tsingtao WK Kawasaki - ihphotography.net
Michael Rutter - Bathams BMW
Jenny Tinmouth - Two Wheel Racing Honda
Scott Smart Anvil Hire TAG Racing - ihphotography.net
Scott Smart Anvil Hire TAG Racing - ihphotography.net
Jon Kirkham Halsall Biker Gear - ihphotography.net
Glen Richards Anvil Hire TAG Racing - ihphotography.net

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


mogster 52 - Unregistered

March 21, 2012 12:04 PM

Personally, I think the bike looks fantastic and it will look great on track and TV - always a good move. Kirkham is a talented rider and is developing well - it will be interesting to see how he goes in the Honda team and I wish him well. Is he more deserving than others? Always a matter of opinion and mine is he deserves a BSB ride with one of the top teams. If he can bring/keep Samsung in the sport when many other sponsors are leaving or reduccing their investment, then very well done to him. Sunny side up to all Mog



© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.