The British Superbike GBmoto team has secured new title backing from long-term partner Lloyds British.
The firm – worldwide specialists in inspection, lifting, handling and engineering services – has taken its involvement to the next level by coming on board as the Honda outfit's main sponsors in 2013.
This season, Dan Linfoot and Peter Hickman will fly the flag for Lloyds British GBmoto Honda in the series and team principal Mark Smith Halvorsen believes the added investment from the company will be a major advantage this year.
“True to their roots, Lloyds British give us much in the way of logistical and practical support, by literally keeping our show on the road through transport and heavy kit,” he said.
“Their increased financial support this year is also going to allow us to continue to improve our consistency and competitiveness at the races - and that is where we must measure ourselves.
“Lloyds British is a fantastic business, which has a habit of just delivering results and that ultimately is what GBmoto Racing aspires to do as part of our growth and in association with our racing plan.”
Lloyds British CEO, Ian White, added: “Having spent many years associated with the BSB paddock it was refreshing to meet Mark and the GBmoto team.
“It was clear to us at the outset that GBmoto is a highly driven and motivated set of individuals who together can only continue to gain momentum and I firmly believe they will be consistently in the top 10 throughout the 2013 season.”
Last year, Luke Quigley and Tristan Palmer spearheaded the team's first foray into the British Superbike Championship, finishing 23rd and 27th overall in the standings.