James Westmoreland says qualifying is going to more important than ever on a packed MCE British Superbike grid and is targeting a championship battle for the upcoming season.

The 26-year-old rider feels he has the best overall package on the entire grid after joining JG Speedfit Kawasaki for 2015 and is expecting nothing less than to be fighting at the front.

Westmoreland is delighted to see the British Superbike line-up full of depth and quality riders, with 39 entries already announced. He feels it will add an extra challenge to the season and the way to combat it will be in qualifying.

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"Qualifying is going to be so, so important this year," Westmoreland told Crash.net in an exclusive interview. "We will need to be on the first two rows of the grid for every race weekend and you can't afford to qualify 15th or 16th because that will punish you so much. There are so many good riders it will be hard to progress if you do get in a situation like that."

The East Yorkshire rider is anticipating one of the most competitive BSB campaigns ever as he looks to bounce back from a difficult 2014.

Westmoreland crashed out at Knockhill last year, badly damaging a thumb which required surgery and as a result he had to sit out the three BSB rounds. Before last season the rider had shown year-on-year improvements, reaching the Showdown in 2013, eventually finishing fifth in the riders' standings.

"It's great to have BSB as big as it is this year. We are going to have pretty crowded tracks at some of the smaller circuits but it'll be the same for everybody racing," Westmoreland added. "I'm sure over a few rounds the grid might drop a little bit. There is a lot of talent and depth on the grid and it is probably going to be as hard as it has ever been this year. Everybody knows that and everybody is fired up for it."

The rider is gearing up for his first pre-season tests of 2015 on the Kawasaki ZX-10R, with the season-opener at Donington Park on the 4-6 April.

He added: "It's going to be a great year in the British Superbikes and hopefully one of the greatest for both the fans and the riders."