Motorcycle insurance specialists Bennetts have been announced as Halsall Suzuki's title sponsor for the 2015 MCE British Superbike championship and will appear on the team's all-new livery.

Bennetts have had a long-standing association with the British Superbike championship, having acted as title sponsor for the series between 2005 and 2008 and have also sponsored a number of riders on the national and world stage.

Team owner Martin Halsall is thrilled to have Bennetts as a partner as they gear up for the new season with riders Josh Waters and Christian Iddon.

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"We're delighted to have Bennetts onboard as a title sponsor for the British Superbike Championship, they bring a wealth of experience with them having been involved in the series for the last decade," Halsall said. "I see ourselves as an emerging force in British Superbikes with huge ambition to become an established and successful team, and this is recognised by everyone at Bennetts, who share the same ambition."

Halsall's team will also run under the team banner of Bennetts Suzuki and managing director of Bennetts Vince Chaney explained the BSB team's exciting plans are what drew the company to the team.

"We've known Jack Valentine [team manager] for many years and he and Martin Halsall have put together a very good setup," Chaney said. "They have ambitious plans for the team and this has been recognised by both us and Suzuki GB, who has appointed them as their official squad. We're looking forward to a long and successful relationship, working together to turn Bennetts Suzuki into a title challenging team in the coming years."

The team's new bike livery will get its public debut at the first free practice session at the opening round of the 2015 British Superbike Championship, which takes place at Donington Park on 4-6 April.