Shane Byrne and Glenn Irwin have been on hand to launch Be Wiser Ducati's bid for the 2016 British Superbike Championship, the latest iteration of the Paul Bird Motorsport fold.
After several successful years as a Kawasaki factory supported entry in BSB, PBM will embark on an entirely new endeavour for 2016 with a switch of machinery to Ducati, which makes its first works return to the series since 2008.
On that occasion it was Byrne picking up the second of his now four BSB titles for Airwaves Ducati (GSE Racing), but while Ducati has been represented in a privateer capacity since then, this is the first full-scale effort by the Italian manufacturer in 8 years.
With this in mind, eponymous team owner Paul Bird, says he is eager to return Ducati to glory instantly and maintains Byrne and newcomer Irwin are the ideal combination of experience and youth to forge the team on.
"We are deadly serious about winning the 2016 MCE British Superbike Championship so where better than an upmarket central London hotel to officially launch the team and to state our intentions.
“We have no other distractions away from BSB this year so we can fully concentrate on the job in hand and we are in good shape to win back the title that we so narrowly missed out on retaining last season.
“Shane and Glenn have been in constant training and we have had some good testing on the bikes already, with loads of potential still to come. We won't be doing a lot of talking this year; we will leave our results to do that for us on the track."
With the bikes revealed to the public, complete with Be Wiser backing, that will be its title sponsorship in 2016, they will race in familiar Ducati red.