BTCC » Plato to lead MG entry


MG confirms its return to the BTCC with Jason Plato leading a two-car assault on the series

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Kiko - Unregistered

January 25, 2012 9:41 AM

Hmm, the same MG model that sold something like 15 cars in October and 8 in November?

UK sales figures don't lie, the public isn't interested in buying this car and I don't think entering the BTCC will help.

Skidmarks

January 25, 2012 10:01 AM
Last Edited 972 days ago

I don't care it's not mg or that it's sales figures are poor, with triple 8 and factory money they should be competative. The more competition the better in my view.
I've just noticed the sun sponsorship on the front bumper. That should guarantee monday morning coverage in the rag.

Boo - Unregistered

January 25, 2012 10:19 AM

Regarding the low sales comments, that's precisely why they have entered BTCC with a factory-supported effort - to build exposure.

Despite the preconceptions of Chinese models, the MG 6 got a fairly decent reception from the press, but awareness of the revived brand is low because people get misty-eyed and think back to its distant past. This should help it get some visibility in the public and with Triple 8 behind it, it could be successful.

Think of it this way, Subaru were barely known before rallying, but are now icons of the sport, while Chevrolet hasn't exactly done badly out of touring car racing either.

That said, not sure about the livery...

Bam Bam - Unregistered

January 25, 2012 12:00 PM

I'm surprised there is negativity towards a new manufacturer joining, something the series is really lacking. After all, save for the Civic, Cruze and new Focus, it's a fairly dated looking grid.

Not sure if their respective teams will update, but the BMWs, Avensis, A4 and Golf will be previous gen models by the start of the season, while you can't even buy a Vectra, Lacetti or Integra (never could) anymore.

Take a budget brand (one with a sporting heritage) that needs exposure, beef it up, throw some money at it and watch it panel bash on national TV! Perfect marketing tool.

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