BTCC » Fabrizio Giovanardi to make BTCC comeback

Fabrizio Giovanardi joins Airwaves Racing for the 2014 BTCC season

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February 07, 2014 11:26 AM

Season is shaping up nicely. A few big names returning indicative perhaps of the increasing popularity of the BTCC package since the introduction of the NGTC regulations. Also the package as a whole has more identification with the fans through social media, several drivers in particular spring to mind. F1 could learn alot from the BTCC in terms of its awareness of what the fans want, instead of serving as a primarily commercial business venture. I understand the commercial aspects of F1 however I can't help but feel it's lost its way in recent years, with regards to the fans, who ultimately underpin the success of the commercial side of motorsport in general, and justify it's very existence.

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