Alternative sponsorship the way forwards?

It's becoming a common theme during the off-season.

You pick up the phone to see how things are progressing for a team or a driver looking to the season ahead and quite often the reply turns out to be the same.

“Just looking for the sponsorship at the moment, but hopefully it'll be sorted soon.”

In 'normal' circumstances, finding that sponsorship isn't always easy but at a time when the economy appears to be heading towards meltdown, putting together the funding for a season racing is now more difficult than ever.

Already, the likes of Honda, Subaru and Suzuki have been forced to call time on motorsport commitments in major global series' while at national level, even long-standing partnerships have hit the rocks as sponsors have been forced to tell teams that the money is no longer there.

It's also left some teams that should have no problem finding backing based on their past successes, trying to find the money to put a programme together.

“It's bloody difficult at the moment,” one team boss, who didn't wish to be named, revealed. “There are people out there who would be quite happy to sponsor you normally, but at the moment they can't commit. It's the same when it comes to drivers. They are struggling to find the money they need and are coming to talk to us but don't have any backing to bring with them.

"There are a few drivers out there who I would love to put in the car and who I know would do a brilliant job, but they can't find the support. And at the moment, I don't have the sponsorship to take them on.”

That quest for sponsorship has led to some novel approaches being taken by teams and drivers looking to secure their place on the grid.

In the Ginetta G50 Championship, which joins the TOCA package to replace the SEAT Cupra Championship this season, the Your Racing Car initiative will give fans the chance to be involved with a team while also reaping other benefits along the way.

At a cost of £25 per person, members of YRC will get their name on the car campaigned by Fulvio Mussi in the series but will also enjoy cut-price tickets, motorsport merchandise and special offers over the course of the year.

Related Pictures

Click on relevant pic to enlarge
Fulvio Mussi in the Ginetta G50
Ashley Sutton - Subaru Team BMR [pic credit BTCC]
Jack Goff, Eurotech Racing, [Credit: BTCC media]
Matt Simpson, Team Dynamics, [Credit: BTCC Media]
Rob Austin, Handy Motorsport [Credit: Handy Motorsport]
Andrew Jordan, WSR Pirtek BMW [Credit:Jakob Ebrey]
Mat Jackson, Motorbase Performance, Shredded Wheat [Credit: Motorbase]
Gordon Shedden, Matt Neal, Halfords Yuasa Racing [Credit: Halfords Yuasa]
Ant Whorton-Eales,, BTCC [Credit:]
Mat Jackson, Motorbase Performance, Shredded Wheat [Credit: Motorbase]
Senna Proctor, Power Maxed Racing, BTCC [Credit: BTCC media]
Vauxhall Astra - Power Maxed Racing
Andrew Jordan - West Surrey Racing BMW [pic credit WSR]
Andrew Jordan - West Surrey Racing BMW [pic credit WSR]
Dan Welch (GBR) Goodestone Racing Proton Persona
Dan Welch (GBR) Goodestone Racing Proton Persona
Dan Welch (GBR) Goodestone Racing Proton Persona
Dan Welch (GBR) Goodestone Racing Proton Persona

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