HiQ, the title sponsor of the British Touring Car Championship, has announced an ambitious pledge to raise ?100,000 for charity during 2009 after agreeing a partnership with Breast Cancer Care.

The pledge was made during the annual BTCC media day at Rockingham and will see the company undertake a number of fund-raising activities over the course of the year to tie-in with the BTCC calendar.

The ?100,000 target will be met if each HiQ centre around the country is able to raise ?500, with marketing manager Geraldine McGovern saying the charity was the perfect fit for the company.

"We are all extremely excited with Project Pink and the opportunities that exist with Breast Cancer Care," she said. "We think the charity fits perfectly with what we are trying to achieve at HiQ. Not only is the charity close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector.

"Our aim is to become the 'fast fit company you can be sure of' and our charity partnership will allow us to reach into the family market and educate them about us, while raising thousands of pounds for Breast Cancer Care in the process.

"It is such a worthwhile, hard working charity, and provides so much vital support for those affected by breast cancer, and their family and friends."

Breast Cancer Care's Director of Fundraising Murray Lindo was also pleased with the partnership.

"We are over the moon to be working with HiQ, and we are looking forward to an extremely successful relationship," he said. "Every 11 minutes, somebody will hear the news that they have breast cancer. We want to offer support to each and every one of them, and their friends and families, right from the moment of diagnosis, through to living with the disease.

"HiQ will not only generate vital funds, but they will ensure more people know where to turn should they need us."

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