British Touring Car Championship title sponsor HiQ has announced that it will relaunch its Champagne Moment initiative from this weekend's race meeting at Donington Park.

Following the conclusion of the race weekend, fans will be invited to log onto the HiQ website to vote for their top driver from the weekend, with one lucky fan being chosen from those who vote to present the winning driver with a magnum of champagne at the following round at Oulton Park at the end of the month.

The winner also receives complimentary tickets to the event as well as a grid walk ahead of one of the three BTCC races.

"The first season of our champagne moment initiative was a resounding success and we are now in a position to repeat the activity again," HiQ BTCC marketing manager Geraldine McGovern said. "The uptake was phenomenal and we have received so much positive feedback. We are now able to invite all fans of the BTCC to get voting again and with such a strong line-up of drivers this year, I'm sure there will be plenty more votes to be cast."