BTCC title sponsors HiQ will attempt to create the world's largest Strawberry Tea during this weekend's event at Oulton Park as part of its support for Breast Cancer Care.
Up to 30,000 sweet-toothed people are expected to help break a world record when they take part in the day of strawberry eating at the HiQ British Touring Car Championship at Oulton Park on 31 May.
Drivers James Thompson, Jason Plato, Fabrizio Giovanardi and Matt Neal will be joining race-goers in helping to grow funds for the national charity by eating a punnet of strawberries.
HiQ, official sponsors of the motor racing series, are trying to raise as much money as possible for Breast Cancer Care and have come up with the idea of creating the biggest 'strawberry tea' event ever seen.
Punnets of strawberries will be available to purchase on the day, with the money raised going to Breast Cancer Care.
The funds raised has also been buoyed by the news that Andy Bucknall, HiQ franchisee for the companies store in Burton, has donated £2,500 to the charity in exchange for a VIP day at the races this weekend.
“We are all extremely excited with our partnership with Breast Cancer Care and the opportunities that exist with the charity,” he said. “We think the charity fits perfectly with what we are trying to achieve at HiQ. Not only is it close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector.”