Racing Silverline has announced a new partnership with new car buying website for the second half of the HiQ MSA British Touring Car Championship season.

The new site, which will seek to help potential buyers source a new car without the need for haggling the price down in a dealership, will feature on the side of the Chevrolet Lacetti's on both Jason Plato and Mat Jackson from this weekend's event at Snetterton - with the site itself set to launch over the course of the race weekend.

"We all know how tricky it can be to buy a car; hours of searching, visiting show room after show room trying to find the right deal and for many of us, negotiating on such a big purchase can be a very daunting prospect," Plato said. "Whilst the current economic climate may have assisted the shrewd purchasers amongst us, it can still be intimidating to seek the best deals available.

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It's a simple concept that has created, but will be of a great benefit to all. It provides a cost-effective, time-sensitive solution to grabbing a bargain. And we all like to think we've got a bargain. It's great to see them in the UK's premier motorsport championship, not only for the great exposure and coverage they will undoubtedly receive, but it also reaffirms that this championship is still a major player in the marketing field."