HiQ has brought the 2009 HiQ British Touring Car Championship season to a close in style, after helping to raise a staggering £10,000 for charity in just one day.
Staff of the nationwide fast fit network, run by local franchisee Broadway Tyres, looked pretty in pink at Brands Hatch when they helped generate the sum of money for Breast Cancer Care.
Thousands of pink HiQ Breast Cancer Care caps were handed out to fans of the BTCC in return for donations, while collection buckets were filled throughout the day.
Donations on Sunday October 4 exceeded £7,000, Broadway Tyres made a personal donation of £1,500, and a group of BTCC marshals also showed their caring, generous sides, raising £1,000 on their own.
HiQ topped up the final figure of £9,500 with a final investment of £500 to take the grand total to a staggering £10,000.
The efforts of HiQ led to a scene of pink across the famous circuit, with the grandstands being filled with an eye catching splash of colour.
Broadway Tyres' managing director Jonathan West said the day of fundraising, coupled with a chance to see the exciting climax of the HiQ BTCC, was perfect for everyone connected with Broadway.
“The chance to go to Brands Hatch on Sunday was just fantastic, on so many different levels,” said West. “The action on the track was something that we had never seen before, and absolutely scintillating for us to see.
“Meanwhile, we raised a phenomenal amount of cash for Breast Cancer Care, that means so much to us all.
“We think the charity fits perfectly with what we are trying to achieve at HiQ. Not only is it close to all of our hearts, but no fast fit company reaches into the family market to help remove the intimidation associated with the fast fit sector.”