Back in February, Crash.net reported on two teams taking a different approach when it came to securing funding to race on the BTCC package in 2009.

But how did the year pan out?

With sponsorship proving hard to come by, teams and drivers alike were forced to think 'out of the box' in order to put the budget together and for one team, the season proved to be a resounding success.
Your Racing Car went into 2009 looking to launch a challenge on the Ginetta G50 Championship, with fans signing up to help fund the teams racing programme.

As well as getting their name on the car driven by Fulvio Mussi, members who signed up for the initiative also benefitted from a range of offers from a variety of YRC partners, including merchandise discounts and cheaper tickets to watch the car in action.

The fact that YRC offered fans more for their money proved to be a huge draw and the team enjoyed a successful debut season as the G50 championship made its first foray onto the TOCA package.

While a championship challenge ultimately proved to be elusive, Mussi finished the season fourth in the championship standings and helped TCR - the outfit running the YRC entry - to secure the teams' title.

YourRacingCar.com has already announced that it will now expand for 2010 - with Mussi again racing in the G50 Championship and Ginetta Junior Champion Sarah Moore signing up to defend her crown in the new Ginetta G40.

"We were really pleased with the range of fans we attracted and how they got involved,' YRC boss Hannah James said. "Even when things didn't go to plan during the season, they were still there to cheer us on.

"Quite simply, if the fans hadn't signed up for the initiative, then we wouldn't have been out on the track this season. The support we got not only allowed us to go out and race, but it also allowed us to bring in a number of small businesses as additional sponsors during the year.

"As a result, we have been able to adapt what we will do in 2010, so Fulvio's car in the G50 Championship will supported by small businesses, which allows us to stick to our principle of getting a lot of people involved rather than chasing that one big sponsor. We will then have the fans getting involved with our entry into the Ginetta Junior Championship with Sarah.

"The fact that we offered something different by having a range of offers with other partners really helped us along the way. As an example, for a ?25 investment, someone buying two tickets to Thruxton was able to save ?22 straight away. Our partners helped with promotion during the year and played a key part in ensuring YRC worked.

"A lot of good came from the 2009 season, and most of the people who supported YRC in its first year have already re-signed for 2010."

By comparison, things didn't go to plan for Sponsor My Race Car as Lancashire racer Ian Court missed out on his chance to join the BTCC grid.

Court had aimed to secure his place on the field through a reverse billing text message initiative that would see fans sending in a text message charged at ?1.50 that would appear on the car.

Unfortunately for Court, the plan failed to garner enough support for him to join the field after the loss of a primary sponsor for the programme, which left Court to watch on from the sidelines after the decision was taken to can the initiative mid-way through the year.

"It is with great regret that we have to announce that we have had to pull the plug on our planned entry into the 2009 British Touring Car Championship," an entry on the sponsormyracecar.net site read to inform fans of the decision. "This has been taken due to the difficult circumstances in the global economy and unfulfilled commitments from a primary sponsor.

"After three unsuccessful months searching for a replacement, we have been left with no alternative but to pull the plug on the project."

While Sponsor My Race Car failed to make it to the grid, Your Racing Car has shown that alternative funding methods can work, with others now following in the team's footsteps - such as Paul Luti with his planned BTCC entry [See story here].

Whether Luti - and any others - can match the success of YRC however remains to be seen...