Brands Hatch will host the 2010 Dunlop MSA British Touring Car Championship's Media Day on Tuesday 23 March, it has been announced.

Media Day traditionally acts as the official launch of the new BTCC season with media from far and wide clamouring for their first proper glimpse of the teams, cars and drivers to have registered for the UK's premier motor racing championship.

This year's event will include the championship's first official 'TOCA' test of 2010 - on the Brands Hatch Indy circuit - with drivers on track during both the morning and afternoon.

Brands Hatch has also confirmed it will open its gates free of charge for the public to watch the testing action from the trackside spectator enclosures.

"We're delighted to be launching our 2010 season at Brands Hatch which remains one of the most famous and demanding motor racing circuits in the world," said BTCC Series director, Alan Gow. "It will make for a great backdrop for our teams, drivers, sponsors, partners, media and fans as the BTCC begins a new decade in its proud and illustrious history."

Following Media Day, the BTCC's teams will have just 11 days to prepare before the opening round of the 2010 season at the high-speed Thruxton circuit in Hampshire on Easter Sunday 4 April.

Nine more rounds - each featuring three races - will follow at circuits across the United Kingdom culminating in the season finale at Brands Hatch Indy on Sunday 10 October.