BTCC »

ITV increases BTCC coverage for 2010

ITV to increase BTCC coverage to more than 120 hours for the 2010 season
ITV is set to increase its already extensive coverage of the Dunlop MSA British Touring Car Championship for the 2010 season – exceeding the record figures achieved in 2009.

Live coverage of the series – and support championships – will continue on ITV4, with six and a half hours of live action from each of the ten events during the year.

The channel will then show a 90 minute long highlights show on Tuesday and Saturday, with the same coverage going out on ITV1 on a Thursday.

Digital station Men and Motors will also show the highlights after each round for a further 15 hours of coverage, giving the potential for as much as 125 hours of broadcast time during the year ahead.

ITV's increase in commitment to the BTCC for 2010 means yet more terrific news for all our teams, drivers, sponsors, circuits and fans,” series director Alan Gow said. “Our massive TV coverage further underlines the BTCC's position at the very top of British motor sport.

“This continues to mean that households right across the UK can tune in and watch the country's premier motor racing championship on free-to-air TV, this year with even more hours to enjoy all the action as the season unfolds.

“Yes, the BTCC has a TV arrangement that most other high-profile national and international race series can only dream of, but let's also look at the bigger picture here – it's simply fantastic exposure for UK motor sport and ITV should be roundly applauded by all within the sport and industry.”

The live coverage will also be streamed online through the ITV website, as was the case last year.


Tagged as: ITV , Alan Gow , Men and Motors , ITV4 , ITV1

Related Pictures

Click on relevant pic to enlarge
Fabrizio Giovanardi (ITA) - VX Racing Vauxhall Vectra and Louise Goodman
Grid girl for Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Grid girl for Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport
Colin Turkington (GBR) eBay Motors BMW 125i M Sport

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


Martin - Unregistered

February 02, 2010 2:11 PM

Repeating the same programme once more isn't that big an improvement, especially as the ITV1 highlights have been pushed back. What about those people who live in non-Freeview areas and can't afford Sky? It's great coverage and presents the series in a good light (aside from the commentary bordering on goading the drivers into collisions at times), but let's not pretend it's stepping up for 2010.



© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.