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Dennis extends BTCC media deal

Popular titles including Auto Express, evo and Men's Fitness will play a key role in promoting the series through the season
Dennis Publishing will continue its role as the official media partner to the Dunlop MSA British Touring Car Championship, if has been confirmed.

This will be the seventh consecutive season the publishing company has offered its backing, with flagship automotive titles Auto Express and evo heading up its coverage of the popular tin-top series.

Auto Express, the nation's number one motoring weekly read, and high-performance car monthly evo will both carry news, previews, reports, features, reader competitions and advertising in their pages and online. Their competitions will offer a chance to win tickets as well as some VIP prizes at BTCC race events.

With an average of 64,000 (ABC Jul – Dec '09) sales each week, Auto Express is the UK's leading car news weekly. evo's 13 editions continue their popularity attracting average sales of 64,500.

Combined, the Auto Express and evo websites – www.autoexpress.co.uk and www.evo.co.uk – are viewed by some 1.6 million unique visitors per month. Together it totals some 19 million-plus visitors during the year.

“We are delighted to be continuing our great relationship with the BTCC,” said Dennis Publishing Director, James Burnay. “The championship proved yet again in 2009 it remains head and shoulders above the rest. For as long as I can remember the BTCC has been UK motor sport's jewel in the crown with its terrific calibre of drivers and teams, fantastic variety of models of car and sensational action on the track – I'm sure we'll see more of the same in 2010.

“Furthermore, the BTCC's accessibility, approachable nature of its star names and ability to adapt to ever-shifting times in the media are unparalleled and make working with the championship a highly pleasurable experience for our staff. The BTCC is also hugely popular among our readers and we very much look forward to telling the tale of another outstanding season of unpredictability and high drama in our pages between now and October.”

Additionally, Dennis' 2010 agreement with the BTCC will extend to three more of its successful monthly magazines – historic performance car favourite Octane, technology title PC Pro and Men's Fitness.

In exchange, Auto Express and evo's logos will be seen on every BTCC race car throughout the season.

“The Dennis name is at the very forefront of the UK's publishing industry and it has undoubtedly played a key role in the BTCC's growth in popularity during the last six years,” said BTCC series director Alan Gow.

“Its titles are of the highest quality and the readership and visitor numbers associated with the Auto Express and evo magazines and websites are truly phenomenal – their coverage of the forthcoming season make them a must-read for all BTCC fans. Likewise Octane, PC Pro and Men's Fitness all of which we welcome into our agreement for 2010 with great excitement.

“Coming on top of a new four-year title sponsorship agreement with the Goodyear-Dunlop group and continued high-profile TV exposure from the ITV network, our partnership with Dennis is yet more great news for all our teams, drivers, sponsors, circuits and fans.”

The 2010 BTCC season kicks off on Easter weekend at Thruxton.


Tagged as: express , auto , Dennis , EVO

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