“The increasing participation by new teams and the involvement of motor manufacturers – whether as official factory teams or 'behind the scenes' – is a ringing endorsement of the championship's appeal. As is the presence of an increasing number of major high street brands who, more and more, are choosing to market their products in front of our millions of TV and trackside audiences as either championship or team sponsors. The BTCC's 'bang for buck' rivals and perhaps tops anything that any other major sport can offer in this country.
“It is important to be mindful that 2011 is both the beginning of a new era and of a transitional period - with the previous breed of Super 2000 cars and the newer NGTC (turbo) machinery being able to fight on an equal footing for the next two seasons, it will make for a fascinating fight.
“Much of all this success is, of course, down to ITV's and Dunlop's continued support of and enthusiasm for the championship as well as the huge media exposure the championship receives elsewhere. Similarly, nor should the contribution of all our other partners be underestimated. ITV's commitment in particular is extraordinary – having raised its levels of live coverage in recent years, we will now be joining other high-profile sports with coverage in High-Definition which will only add even further to the spectacle. The BTCC continues to evolve, excite and deliver; it's going to be a truly memorable season, starting at Brands Hatch on 3 April.”