Honda Racing has confirmed a new title sponsorship deal with Yuasa Battery Sales (UK) Ltd today, as well as showing off its new livery for the 2012 Dunlop MSA British Touring Car Championship.
2012 will mark the third year Yuasa has supported Honda Racing and the new title sponsorship deal will run for three-years. The squad will also now be named the 'Honda Yuasa Racing Team'.
The announcement was made at Honda's UK Manufacturing Facility in Swindon and followed the unveiling of the team's brand new Civic.
“From a business and team perspective we've developed a great relationship with Yuasa,” said Honda (UK) managing director Dave Hodgetts. “Today's news will allow us to take that relationship from strength to strength over the next three years, looking at innovative marketing and brand initiatives linked to the excitement of racing.”
Andrew Taylor, Yuasa Battery Sales (UK) Ltd's managing director, added: “Our 2011 sponsorship of Honda Racing proved a resounding success and was extremely beneficial in raising the profile of the Yuasa brand. Yuasa's partnership with Honda is very strong and the new title sponsorship provides us with the perfect springboard for our ambitious UK and European automotive aftermarket plans over the next three years.
“We are very pleased to add Yuasa's name to the team title and continuing our commitment to the team over the 2012 to 2014 seasons.
“With the sensational new Civic built to the BTCC's turbocharged Next Generation Touring Car (NGTC) regulations, we can look forward to another season of very exciting racing as Matt Neal and Gordon 'Flash' Shedden take on all-comers to defend their titles.”