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Dunlop extends BTCC deal

Dunlop extends its deal to be official tyre supplier for the British Touring Car Championship
Dunlop has agreed a new multi-year deal to continue as official tyre supplier to the MSA British Touring Car Championship.

The company has been sole supplier since 2003, and also currently holds the role of title sponsor.

The new agreement means Dunlop will continue to supply all teams with their range of rubber, which includes Sport Maxx Soft, Medium and Hard compounds and BluResponse Wet tyres.

The Soft and Medium tyre choice will be taken to all circuits apart from Thruxton, where the Sport Maxx Hard tyre will be exclusively used.

The introduction of the Soft Option tyre, which has to be used in one of the three races at each event, has been well received by teams and fans this year.

"The BTCC is one of the most prestigious and important championships in Europe,” James Bailey, Motorsport Communications and Marketing Director, Dunlop Europe said. “We are delighted to be re-appointed as Official Tyre Supplier. The introduction of the Dunlop Sport Maxx Soft option tyre has introduced a new strategic variable, and shows our continued commitment to innovating in this Championship, following the introduction of RFID tyre tagging in 2009 and the development of the New Generation Touring Car tyre in 2010.”

Series boss Alan Gow was also pleased to confirm the new deal.

“Dunlop have been our tyre-supplier since 2003 - and certainly wouldn't still be today unless they were a responsive, enthusiastic manufacturer of the highest quality race tyres,” he said. “Our partnership has been incredibly close and mutually rewarding....to be honest, the BTCC just wouldn't feel the same without the great team at Dunlop Motorsport supporting us and we are delighted to extend our partnership further.”


Tagged as: Dunlop , Alan Gow , James Bailey

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