Ciceley Racing has announced that it will build a new NGTC-spec Mercedes-Benz A-Class for the 2014 Dunlop MSA British Touring Car Championship season.

The team, which made its debut in the series this year with a Toyota Avensis, will become the first to campaign a Mercedes in the series, with the decision to run the A-Class taking the racing team inline with title sponsors Ciceley Commercials Mercedes-Benz Truck and Van dealership.

Adam Morgan will continue to drive for the family-run team as he seeks to build on the encouraging performances seen on track this season, which included a breakthrough podium finish at Oulton Park.

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The 24-year-old currently sits seventh in the championship standings with two rounds of the 2013 campaign still to run.

"It's great to finally announce our plans for 2014," Ciceley Racing Team Principal Russell Morgan said. "The switch made sense for us in many different ways.

"With Paul Ridgway at the helm of the project holding high aspirations and Adam continuing to mature as a driver, we think that the A-Class can be a competitive package in the series next year.

"I'd like to take this opportunity to thank Toyota for all of their help over the last two seasons, hopefully we can end what has been a brilliant debut season for the team on a high."

Series boss Alan Gow welcomed the move and said it was a further example of the success of the Next Generation Touring Car regulations now in place in the championship.

"This programme by Ciceley Racing is a perfect demonstration of the strength and adaptability of our 'NGTC' technical regulations," he said. "The team are able to change from racing a Toyota and onto developing and racing a Mercedes-Benz, whilst utilising the vast majority of the NGTC components they already possess.

"It will be great to see a Mercedes-Benz on the grid, to add to the already huge roll-call of other great brands competing in the BTCC."