WIX Filters has confirmed that it will become title sponsor of the Ciceley Racing team for the 2014 Dunlop MSA British Touring Car Championship season.

Following news that its agreement with Rob Austin Racing was to come to an end due to conflicting sponsor commitments, the company has now announced that it will take on a similar role with Ciceley next year.

The Lancashire-based team will take on a fresh challenge this season having previously announced plans to design and build a new Mercedes A Class to replace the Toyota Avensis that carried Adam Morgan to seventh in the championship standings this year.

"I am delighted to be partnering with WIX Filters for the 2014 BTCC season," Ciceley team boss Russell Morgan said. "To have a global brand like WIX as our title sponsor for next year has been the icing on the cake for what is set to be a massively exciting year for Ciceley Motorsport.

"Introducing the new Mercedes A Class into the BTCC ranks with family member Adam at the wheel, we hope to continue on the successes of 2013. The enthusiasm WIX has already shown leaves us in no doubt that this partnership will be successful on and off the track next year and hopefully beyond."

A launch date for the new car, which will also feature backing from FAI Automotive, has yet to be announced.