Robb Holland is anxious to begin his first full-time British Touring Car Championship campaign after a public debut with the Rotek Racing Audi S3 at last week's media day.

The American, nicknamed 'Hollywood' is brimming with excitement ahead of the 2014 season-opener at Brands Hatch this weekend (29-30 March), especially as the striking Oakley Motorsports-liveried car performed reliably on its first outing since the media event at Donington Park last Tuesday (18 March).

The US-owned Rotek team, which operates from bases at the Nurburgring and Silverstone, took the wraps off the Audi after spending countless man-hours and a meticulous attention to detail on the build, and were rewarded when the car ran faultlessly during its track debut on the Silverstone Grand Prix circuit on Friday (21 March).

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As a result, Holland - the first American to enter the BTCC full-time - is looking forward to the opening round of the highly-anticipated 2014 season, which will boast a capacity 32-car grid and no fewer than seven former series champions.

"I'm incredibly excited about launching my first full-time BTCC campaign and I'm anxious to run on track and get the racing underway on the Brands Hatch Indy circuit," he said, "I hope this will be the start of a very long and prosperous relationship with the championship.

"I was always adamant that we shouldn't cut corners to make any arbitrary deadlines and those high levels of preparation and attention to detail have really paid off. The Rotek Racing Audi S3 ran flawlessly and without issue for the duration of the test day at Silverstone on Friday.

"Nothing prevented us from running, which means reliability is one less thing to worry about at Brands Hatch. This is great when you're running with a brand new car, in a brand new series and on a new race track.

"Of course, it's impossible to tell whether we have pace because we have yet to share a circuit with other touring cars and there were no lap-times to reference on Silverstone's Grand Prix layout, but the car felt solid and I think we're in the ballpark."