ITV will continue to televise the Dunlop MSA British Touring Car Championship until the end of 2021 after multiplying its current multi-year deal with the tin-top series.
A second long-term deal for the series after Dunlop yesterday confirmed it will both supply and sponsor the series for another seven years, ITV's extended deal will take the company up to two decades of coverage.
Having established itself as the home of BTCC racing, which incorporates televising the support packages, race days often see a mammoth seven hours of programming on the ITV4 spin-off channel, a format that it remains committed to.
“This is fantastic news and yet more evidence that the BTCC is right at the top of its game,” said BTCC series director Alan Gow. “Not only is this the lengthiest broadcasting contract in the BTCC's history but it's also the longest sports contract signed by ITV4 – a real testament to the standing of the BTCC, not only in the motor sport world but also within mainstream sports broadcasting.
“ITV's commitment is second to none – the programme production is first class and to have received a record breaking 233 hours of coverage in 2015 is phenomenal. I'm delighted that our new contract maintains the same quality and quantity of free-to-air coverage right through until at least 2022.
“This is also wonderful news for our teams as it will hugely assist in securing their own long-term plans and partnerships.
“It's been a busy few months for me, but to have now secured our title sponsorship, tyre and technical supply contracts plus this unparalleled new ITV deal makes it all so worthwhile. And the fact that we enjoy more live free-to-air television that even Formula 1 in the UK is testament to not only the BTCC but also the dedication and passion expressed by the ITV Sport team.”
The BTCC deal further bolsters ITV's motorsport commitment having secured the rights to Formula E and delayed British Superbike broadcasting, while it is rumoured to be considering another pitch for F1 if the BBC backs out of its current free-to-air deal.