DTM »

Haug: DTM good value for Mercedes

Mercedes Benz motorsport chief Norbert Haug insists that the DTM is second only to Formula One in terms of value to the company as it prepares for the start of the 2009 season.

Mercedes will once again do battle with Audi for title honours this season and has again established a strong driver line-up for the new campaign, despite the retirement of DTM legend Bernd Schneider at the end of the 2008 season.

Paul di Resta and Bruno Spengler will both be expected to challenge for honours, while former Formula One racer Ralf Schumacher will be keen to impress after securing the use of a 2009-spec car for the season ahead.

“DTM represents extremely good value in terms of effective PR,” Haug insisted. “After Formula One, there is probably no other motorsport series that has quite the same media impact. DTM certainly need not regard itself as the poor relative. In Germany alone, the live coverage on Saturdays and Sundays amounts to more than 30% of the viewing figures achieved by Formula One.

“Following its re-birth in 2000, DTM has shown the way with its use of homologated parts such as standard brakes and gearboxes. In addition, they have introduced the rule that only three engines may be used for two cars during the whole season. I could mention plenty more good examples of cost-cutting measures.”

“In DTM, we aim to operate on the most cost-efficient basis as possible and to give the public good value for money. Despite the difficult economic climate, we at Mercedes have once again managed to boost our income from sponsorship quite considerably. All of which reflects very favourably on the DTM platform. At the same time, we submitted ourselves to a robust programme of raising efficiency and cutting costs over the winter months: in 2009, we expect to spend around 30% less than in 2008.”


Related Pictures

Click on relevant pic to enlarge
Ralf Schumacher - Trilux AMG Mercedes   [pic credit: DTM]
Edoardo Mortara - Audi Sport Team Abt Sportsline [pic credit DTM]
Edoardo Mortara - Audi Sport Team Abt Sportsline [pic credit Audi Sport]
Paul di Resta - Mercedes-AMG DTM Team HWA  [pic credit Mercedes]
Edoardo Mortara - Audi Sport Team Abt Sportsline [pic credit Audi Sport]
Marco Wittmann - BMW Team RMG [pic credit BMW]
Marco Wittmann - BMW Team RMG [pic credit BMW]
Marco Wittmann - BMW Team RMG [pic credit BMW]
Marco Wittmann - BMW Team RMG [pic credit BMW]
Marco Wittmann - BMW Team RMG [pic credit BMW]
Marco Wittmann - BMW Team RMG [pic credit BMW]
Edoardo Mortara - Audi Sport Team Abt Sportsline [pic credit Audi Sport]
Edoardo Mortara - Audi Sport Team Abt Sportsline [pic credit Audi Sport]
Antonio Felix da Costa - BMW Team Schnitzer [pic credit BMW]
Antonio Felix da Costa - BMW Team Schnitzer [pic credit BMW]
Nico Muller - Audi Sport Team Abt Sportsline [pic credit Audi Sport]
Nico Muller - Audi Sport Team Abt Sportsline [pic credit Audi Sport]
Timo Scheider - Audi Sport Team Phoenix [pic credit Audi]

Start the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.




© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.