Mathias Lauda is considering a move into the all-new Asia and Middle East-based Speedcar Series, as the DTM racer gets ready to sample the Speedcar chassis at its public launch this week.

The one-make stock car-style series will rev officially into life in Bahrain, as erstwhile grand prix, sportscar and tin-top stars get behind the wheel for the first time for demonstration runs.

The inaugural round of the championship will take place in Dubai on 26 January, on the same bill as the GP2 Asia series, and the calendar will also take in two Formula 1 support events in Malaysia and Bahrain. Prior to that, however, between Thursday, 1 November and Saturday, 3 November, spectators at the Bahrain International Circuit will be amongst the first worldwide to experience its colours, noise and smells.

All 24 Speedcar competitors - including such as former DTM favourite Jean Alesi and fellow Formula 1 race-winner Johnny Herbert, experienced grand prix and sportscar veteran Stefan Johansson, former Jordan pilot and Williams test-driver Narain Karthikeyan, Japanese ace Ukyo Katayama and one-time Ferrari star and current touring car front-runner Gianni Morbidelli - will be on-hand throughout the three-day festival to entertain the crowds and whet their appetite.

Speedcar will make its public debut just a week after organisers held a spectacular event at the luxurious Jumeirah Beach Hotel in Dubai, to present the new racing series to a specially-invited audience of 200, including members of the media, partners, drivers, promoters and potential sponsors.

A top-quality video package showing Speedcar's development was followed by a world-class fireworks display in the shadow of the iconic Burj al Arab Hotel, all to the roaring soundtrack of the powerful 620bhp Speedcar engine.

"The series' development continues at a rapid pace following our highly successful corporate launch last week," asserted Benoit Lamonerie, general manager of Speedcar Series. "We are now in the extremely exciting position of being able to demonstrate our cars and drivers to the public, and we hope they all enjoy our special display throughout the event at the BIC. This is another major step towards our first race in January, when we will be joined by the GP2 Asia championship as part of Grand Racing."

A prize-fund of USD $3 million will be distributed to drivers at the end of the campaign, with the eventual champion receiving USD $600,000.


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