F1 » Norbert Reithofer statement as BMW quits

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keith B - Unregistered

July 29, 2009 11:04 AM

Mosley offerd them the chance to spend just £40m a year in F1 claiming that F1 had become unsubstainable and they through it back in his face.

Now they leave F1 to sustain there business.

Bit like when Ross Brawn explained that some of the rules around diffusers needed clarifying, they said they wanted it left alone then complained about the diffuser that brawn designed to those rules.

They had a chance to win the championship with kubica last year but through it away to concentrate on this year, as per there plan.

FreddyFreeloader - Unregistered

July 29, 2009 11:24 AM

I dont blame BMW at all. The FIA created an world which makes no sense to car makers. Full of inconsistances, changes of direction and ego's out of control. Renault must thinking the same way although they do make money from engine supply but what about toyota? FIA is the root cause of all of this. This might open the flood gates.

JJ - Unregistered

July 29, 2009 11:27 AM

I've been saying it for a long time: Reithofer isn't a car guy.

He talks about premium this premium that, but at the same time he's cutting costs and now pulling out of F1. He needs to realize that at some point, there won't be any real premium left in the products and then people won't be willing to pay a couple thousands extra for driving one of your cars.

Look what happened to Mercedes in the 90s. If Mercedes wouldn't have thrown their reputation away by cost cutting BMW might not have been the number one premium car manufacturer today.

As a BMW fan, I think this is sad news, and I hope Reithofer will be gone rather sooner than later.

sas - Unregistered

July 29, 2009 1:55 PM

The new advertising from BMW: "Buy a car with averege consume of 5,9l/100 with hybrid stuff that is very quite".To development of actual systems is necessary a lot of work, so we will put some things with strange names and that are useless.

Don Betker - Unregistered

July 29, 2009 2:48 PM

Surprised: YES. But after reading the PR econo, eco, gobbily-gook. It makes sense. The statements are just along way of BMW saying: We are done with the Ecclestone-Mosely charade. We are done with paying huge formula 1 driver contracts. We are done spending millions, racing around the world (except NORTH AMERICA, which is our largest market)!
I love BMW. I've owned a couple myself and I'm sorry I don't own one now. But I can't wait to see BMW go LeMans racing (Euro and American series) in the near future. Look were the LeMans series and event have put Audi and its great reputation, then look at BMWs' mid-pack formula 1 reputation.


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