F1 » Toyota axe 500 jobs at Cologne HQ


Toyota makes almost 80 per cent of its Cologne-based F1 workforce redundant.

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2Pac - Unregistered

December 04, 2009 6:48 PM

i feel really sorry for the guys at Toyota, i went there only a couple of times but meet some really nice poeple. what horrible news to get just before Christmas, especially for those with families. i hope they find other jobs very soon.

lets hope they can be absorbed by some of the new teams coming into the sport.

Mark _

December 04, 2009 8:50 PM

Wrong reasons? This is a business. Some businesses fail. While it is regrettable that 500 people are out of work these people were provided employment up until now. The independents teams cannot employ this many people. Toyota has put a lot of money into the sport. Nothing lasts forever.

I fail to see how a bunch of independent teams who can barely afford to compete are better. They sacrifice driver talent for pay drivers and make deals with Max in order to stay on the grid.

richard

December 04, 2009 9:02 PM

2pac. there are nice people all over the world, and who have lost their jobs, and some have never been able to get jobs. the staff at toyota were no different. it is unfortunate for anyone to lose their job, but the workers in toyota were well aware of their fate for several months. many will already have been given jobs in the emergent teams.and some have already obtained other positions within toyota.

Alan D - Unregistered

December 04, 2009 10:29 PM

Fair point Richard. I suppose you could point to the independents like Williams who spend other people's money such as that of RBS so you could say "RBS were in F1 for all the wrong reasons, even more so than Toyota". RBS's lavish spending in sports had to be paid for from somewhere, and it all helped contribute to their financial crisis and to small businesses struggling to get finance today. In many ways perhaps we should admire the likes of Toyota who risked much more of their own money than the indies who primarily spend other people's money. Of course, if Bernie didn't cream off such a huge slice, there would be plenty to go around for cars and tracks.

Taz - Unregistered

December 04, 2009 10:56 PM

Alan & richards comments sum it pretty well.

Toyota got into F1 as a marketing tool to sell cars...fact, it hasn't worked...they should have turned the other cheek and stayed in WRC even after been caught cheating....common place in F1 anyway.

At the end of the day it's business....did Toyota's involvement in F1 want to make you buy and Avensis or a Yaris....no...me neither. They make no cars these day related to motorsport so their involvement is pointless. Same applies to Renault and their future strategy.



acm - Unregistered

December 04, 2009 11:45 PM

sad news was hoping toyota was gonna turn back to what they know and were successful at(with or without cheating) which is ralling. would suit them even better with the new regs would suit there run of modern cars.

toyotafan - Unregistered

December 05, 2009 12:39 AM

toyota won the WRC championship a couple times, so i don't see how they failed there. They scored multiple podiums even with weak drivers in F1 so that wasn't a failure. They had a faster car than anyone at LeMans with the GT-ONE TS020 in 98 and 99, the only reason it came in 2nd place was a tire puncture made it limp back to the pits allowing the much slower BMW LMR to win. And actually since there is 650 people who work at the facilities in Cologne 150 people will still have jobs. Read the whole story here motorsport.com ...maybe they'll get back into LeMans with an LFA, or WRC? Can't wait to see real racing with Toyota, not 'follow the leader' F1.

Alan D - Unregistered

December 05, 2009 12:41 AM

BA: "Why then can Vodaphone Mobil TAG Vergin etc justify advertising through F1"

because they can walk away from it too, very easily, but when they do, no-one complains that they weren't committed to F1. Even tyre manufacturers can say its too expensive and walk away, but as soon as its a car company like BMW that says enough is enough, people start screaming that the sport is better off without them.

There's been a lot of small privateer teams gone bust over the years, and when they go they also cause job losses and heartache, such as when Super Aguri went bust a couple of years back meaning the guys at Leafield ended up out of work.

Alan D - Unregistered

December 05, 2009 1:04 AM

BA, I'm glad you explained that. After I posted your answer and couldn't find your comment I started thinking I'd imagined it and was wondering just how much scotch I've drunk.

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