F1 » Ferrari ditch 'barcode' – but maintain innocence in tobacco row

Ferrari may continue to stress that there was never any intended 'subliminal advertising' message for Marlboro on its F10 - but ahead of this weekend's Spanish Grand Prix in Barcelona, the 'barcode' is gone

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alex - Unregistered

May 07, 2010 4:53 PM

So who paid for it and why ? I cannot remember in all of my years watching F1, from back in the days when the Bin Ladens sponsored Williams, ever seeing expensive space on an F1 car taken up with something that seemingly had no obvious explanation. Fry and Fuller had one, of sorts for the Earth Dream Honda if you remember....

If it was not Marlboro advertising, then who paid for it and why ? Are they guilty of a Criminal offence if it is discovered that Philip Morris or Ferrari were aware of data proving it was working as subliminal advertising ? Hard to get a budget signed off internally for it if there was not....


May 07, 2010 5:22 PM

Everyone knew the barcode was for Marlboro. Except Ferrari.. Same for Penske in IRL.. Penske changed his color scheme this year as the Marlboro money dried up. Marlboro has avoided the cig ban for years with these color and barcode scheme.


May 07, 2010 7:02 PM

The white rectangle is now an open advert spot. Starting to look more like a red lotus. just joking. And Andrew, i have read some of autogyro's stuff, he is consistent. I have a hard time over there finding any new or recently visited topics. And the front page takes a week or so to move in anything new.


May 07, 2010 7:28 PM
Last Edited 2108 days ago

They should put a "space to let" sign up on the weekends if they don't have a sponsor there. Either that or just write Marlboro on it and to hell with the prudes!

rob - consistent or obsessive? I see crash gets a thread to itself now.

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