F1 » Team Lotus set for return in 2011,Trulli and Kovalainen likely to stay


With a technical tie-up with Renault in the pipeline and the likelihood of both Jarno Trulli and Heikki Kovalainen staying on-board, it seems Lotus Racing has one more surprise on the cards ahead of its second campaign of top flight competition in F1 2011...

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M Bee - Unregistered

September 15, 2010 3:28 PM

If Lotus want to use its name in the US racing series, it should be them who're the ones using the Team Lotus moniker. But this just shows how serious Lotus Racing/Tony Fernandes really are.

richard

September 15, 2010 3:59 PM

mbee. thats a good point. if lotus f1 were to sponsor an indy car, and lotus cars (no relation) are already sponsoring an indy car, which one would have the right to call itself LOTUS.
i have said before, buying a dead name, does not provide you with heritage. as far as i am concerned, the original lotus is dead and buried. fernandes is just trying to cash in on the name, and shame on david hunt, on selling the rights to the name to fernandes.

107SS2009

September 15, 2010 5:27 PM

I believe that the “Lotus cars company” owned by Proton will still have a right to use the Lotus name as written here, which is totally different from what Fernandes has now bought from Hunt “Lotus F1 team”, Fernandes is backed by a consortium of Malaysian businessmen, the F1 Lotus cars will sport the famous Lotus badge bearing Chapman's initials ACBC, what Fernandes bought includes the heritage rights including ownership of all historic Lotus F1 cars.
And again, there is no direct link between Lotus F1 team and the Lotus cars company which is owned by Proton.

racefan - Unregistered

September 15, 2010 6:23 PM

Quite interesting when you look at the end result. Group Lotus is using the original Team Lotus branding in Indycar which does not fall under the rights of David Hunt

Tony bought Hunt's rights, allowing it to move away from 'Lotus Racing' branding which is used under license from Group Lotus. This frees Tony and team from Group Lotus.

But the end result points to the same thing. 'Team Lotus' brand identity will be seen in both Indycar and F1 though the entities controlling the rights in both series are not related. Ultimately, branding wise, it probably benefits the Lotus Group as the branding exercise seems 'united'.

racefan - Unregistered

September 15, 2010 6:25 PM

Though in reality Lotus Racing was becoming a brand in its own right and did not have to revert to Team Lotus but I think internal circumstances required the need for it.

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