F1 » Gascoyne: Name argument a 'slight hiccup'


Lotus technical chief Mike Gascoyne says he isn't worrying about the name the team will use for the 2011 F1 season

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andrew.

December 02, 2010 2:55 PM

I may be wrong but I think this is how it goes:

Proton own Lotus (road car company)
Proton runs an F1 team using the Lotus cars name

Proton/Lotus want to use the Team Lotus name (as in Colin Champman et al). Team Lotus is the former racing team. Lotus (owned by Proton) is the road car company.

2 seperate entities only Team Lotus carries a lot more marketing oppurtunities by tugging on the heart-strings of nostalgic F1 fans who want to reminice about the days of Jim Clark, Colin Chapman, Emerson Fittipaldi etc etc.

Buck Bundy

December 02, 2010 3:37 PM

Mostly right Andrew,

Team Lotus was sold by Group Lotus (it was run as a separate entity for years) and ran as a team for a little while before David Hunt bought it and it then closed.

MalaysiaF1 or whatever they are called (Tony Fernades' team) entered a licensing agreement with Group Lotus (effectively Proton) to use the name "Lotus Racing" in 2010. Tony Fernandes then arranged (or bought outright?) the rights to use "Team Lotus" from David Hunt for 2011 onwards. This is what has pi$$ed off Proton who now claim David Hunt didn't ever own the rights to the name, though they have never contested it in the past.

Daniel - Unregistered

December 02, 2010 4:04 PM

Mostly right Buck,

Group Lotus was made up of Lotus cars and Lotus components - and floated on the stock market, something that Chapman regarded as his biggest mistake. After his death it has been owned by a number of larger car companies, and currently by Proton.

Team Lotus was a spin off company that dealt with racing. On Chapman's death, Team Lotus was owned by his family, Group Lotus by it's shareholders. Group Lotus has never owned Team Lotus.

See www.saveteamlotus.com for more info.

Jonno - Unregistered

December 02, 2010 4:05 PM

Seems like Proton are just throwing their toys out of the pram to me. Not impressed and I wish Tony Fernandes would just buy Lotus cars as well as he seems like a sound bloke.
It's surely a huge own goal for Proton who could be partnering with the team to create positive publicity. Sad that none of the these British manufacturers are owned by Brits any more. Even MG Rover was sabotaged by our own govenment. Not that I'm bitter

richard - Unregistered

December 02, 2010 4:09 PM

Sorry Buck- you are incorrect in one absolutely key area.
Group Lotus have never ever ever owned the company - or the name of - Team Lotus. Both companies were established by Colin Chapman. Both companies have had their area of specific responsibilities/expertise.

Group Lotus have previously had the opportunity to purchase Team Lotus - especially when the latter went into Administration before David Hunt purchased it. They never took that opportunity.

richard

December 02, 2010 4:22 PM

andrew. proton does NOT own or run an f1 team, at present. they have NOTHING to do with fernandes 's outfit, although interestingly, he has the proton name on his shirt!

by the way, dont be fooled by the poacher!

Andy - Unregistered

December 02, 2010 5:45 PM

Seems to me that if someone else wanted to shoulder the financial burden, do all the work and allow me to sell cars with their name on it, I would keep my mouth shut and take all the free advertising. I guess that's just me...

Doh! - Unregistered

December 02, 2010 7:19 PM

Ok,

Question: Why does Tony Fernandos want to call his team Lotus, when he has no link to the former F1 team known as Team Lotus?

Answer: He knows that he gets more PR for his companies (that sponsor the team) and others that he can get in.

Question: What does Group Lotus gain when the F1 team owned by Fernandos has a string of problems?

Answer: Get bad PR, with the same CABC badge people (maybe not the readers of this website) think that Lotus road cars reflect the F1 car and are poor, despite the millions that they are spending to turn the company around.

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