F1 » Lotus Renault debuts livery for 2011

Ahead of the launch of its 2011 contender at the end of this month, Lotus Renault GP revealed its livery for the coming season on Thursday at the Autosport International Show.

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Alan D - Unregistered

January 14, 2011 8:27 PM

Ivanhoe: Since Lotus are "only a sponsor"

According to what I'm reading elsewhere, Lotus is a major shareholder, not a sponsor, and Renault's only involvement with the team is as engine supplier.

As far as livery is concerned, I think its unimaginative and looks a bit tacky. You could create some great and original colour schemes, and I wish both "Lotus" teams would forget about trying to claim heritage and just create new identities for themselves.

Can you see that blue car in the background of the photo? I don't know what car that is, but that's a nice colour.

Alan D - Unregistered

January 14, 2011 8:49 PM

On the subject of livery, one night I was watching racing on ITV4, I think it was Ginetta Junior and the commentator said something like "Sarah Moore is making good progress through the field,... we had a letter asking why we mention Sarah Moore so much, well one reason is that her car has got the pink roof so we notice it more and we can easily identify it."

The reason Bruce Mclaren painted his car orange was to make it stand out more in the hope of attracting a sponsor.

When you look at some of today's F1 cars, the colour schemes seem a bit lame and when cars which don't have enough sponsors, like the Brawns for example, they seem to go for white. You'd think the smaller teams like Virgin would really want to stand out and not look like a poor man's Ferrari. Its not as if it costs any more for coloured paint.

Ivanhoe Trousers - Unregistered

January 14, 2011 10:19 PM

In reply to Alan D: Mr. Bahar said "This (Lotus/Renault) is a Lotus-branded racing team that is attached to Group Lotus who manufacture road cars." As I understood, Lotus were simply sponsoring the team and hoping for spin off publicity for the road cars as well as their programme of entering other racing formulae. I could be wrong, but I'm sure I read that Mr. Bahar had said that Lotus were "Just a sponsor" hence my original comment. In about 1977, up to the Essex days, did Lotus use yellow (rather than gold) and black as it showed up better on TV?

Buck Bundy

January 14, 2011 10:30 PM

I think you're right Ivan, I remember reading somewhere that the original JPS liveried cars used gold leaf so they were proper gold, but it was changed to yellow as the gold was too reflective and didn't stand out on TV very well.

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