F1 » Ferrari defends 'conservative' approach

Ferrari technical director Aldo Costa defends the team's approach to the 2011 F1 season

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February 10, 2011 12:13 PM

the mind boggles! ford is to sue ferrari over their naming of their f1 car (of which only a half dozen are likely to be made, and none sold) over the use of f150! i would have thought that ford would have been proud? i doubt that there is a copyright on the title f150 anyway.


February 10, 2011 12:25 PM

Why surprised. Ferrari was also going to be fined if they didn't remove the bar code from the car. They are smarter than this I am sure. And coming out conservative is there standard approach. Wait and copy and catch up.

KGBVD - Unregistered

February 10, 2011 12:40 PM

Ford is suing for trademark infringement, not copyright :P

When someone says F-150, you think Ford. Unless your are an Italian race car designer apparently.

It's the same thing with Jordan's first car. He wanted it to be called the 911 (year '91, the first car). Porsche took issue, so it was changes to 191.


February 10, 2011 1:11 PM
Last Edited 1905 days ago

If Ford have any sense (and marketing-wise they are razor-sharp), they'd find a way to incorporate BOTH F150's into their ad campaigns over here. Mind you - then they'd be into a battle with (Fiat)Chrysler. All you'd need would be a picture of one flat-bed recovery truck of the right type bringing a "dead" Ferrari back to the pits - priceless!!!

Mind you, the old acronyms are still going:
"Found On Road Dead" (the clean one) and "F***ed Over Rebuilt Dodge" - comments in US press seem to be laughing at Ford's claims of damage done to it's brand. Will be interesting to see the Detroit's court reaction.
Latest is that Ferrari have renamed their car "F150th Italia" hahahaha!!!

Taz - Unregistered

February 10, 2011 1:14 PM

If ford have the F150 trademark they are completely within their right to make a claim of infringement, they hardly need to do favours for Ferrari.

Besides, this is giving the F150 pickups some free advertising.

Eh? - Unregistered

February 10, 2011 1:15 PM

Kgbvd: really.. People will think of the truck? So if the Ferrari turns out to be uncompetitive this year, youre concerned that some red neck in kentucky will be watching the Bahrain GP on SpeedTV and hear "look how easily Hamilton passes Alonso into turn 8, that F150 is turning out to be a bit of a lemon" and this will confuse the redneck who will then go out and buy a dodge ram instead?!

Crraaazzzy. Ford have more important things to worry about than this. Bored lawyers and a litigious society... Lunacy.

Conspiracy - Unregistered

February 10, 2011 1:22 PM

Wonder if this has anything to do with ford recalling nearly 400,000 F150's today.. Misdirection perhaps?

Look up f150 in google news, and after all this nonsense about ferrari copying the F150 name, you will finally find the stories about this huge recall

KGBVD - Unregistered

February 10, 2011 4:03 PM

@ Eh? being a little literal, eh?

I didn't say ppl would confuse the f1 car with a truck, but when you call something an "F150", ppl will think of a truck. Just like if Williams next year called their car the "AK-47", ppl would think of a gun, of if Force India called their car the "A380", they would think of a plane.

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