F1 » Whitmarsh: Creativity in F1 never ceases to amaze me

McLaren-Mercedes team principal Martin Whitmarsh praises the relentless creativity and ingenuity of F1 - and with his Formula One Teams' Association (FOTA) cap on, he urges that the sport has a duty to listen to the feedback of its fans

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Mojo Jojo

February 10, 2011 2:27 PM

Whitmarsh is speaking like his team has something "creative" up its sleeve.

I'm expecting a surprise from them this year in terms of innovation in design. Also partly hoping Jense gets his full mojo back and working.

westy - Unregistered

February 10, 2011 2:38 PM

yoo whitmarsh.. great car cant wait to see mclarens full hand hopefully its quiker than that of the 1st test but ur probably holding bak and hoping that the sexy car use have built lol will go on and winn the championship good luck ill be watching and backing u guys every race sweeeet boiiiiiii!!! hamilton for the WDC!!!!!

I had the pleasure to ask a couple of questions to Mr.Whitmarsch at the McLaren car launch last week in Berlin.
Actually I asked him if he personally felt more challenged or more frustrated by the growing technical restrictions. It's both of course and his meaningful answer was worth of a very open minded man. Formula One certainly needs innovation, by listening to the fans and with the help of intelligent people like him. I really have a feeling this year McLaren is again one of the top 3 cars to watch.

Alan D - Unregistered

February 10, 2011 8:39 PM

Airwolf, it is always interesting to hear of people's first hand experiences and impressions. I've only seen him in TV interviews, but I think he always comes across well. In particular, he strikes me as someone who isn't full of his own importance, who doesn't take himself too seriously.

19Krpm - Unregistered

February 11, 2011 7:35 AM

Mr. W: the problem is when creativity goes in the opposite direction that the fans want, such as the planned introduction of 4-cyl power plants in 2013. That is not creativity, it is a pseudo political maneuver to make F1 sponsors look good in detriment of the overal quality of the racing spectacle. The turbo-fours will not save significant amounts of fuel over current power plants. This rule change will be a futile exercise for F1 as most fans do not approve it. Why don't the F1 engine manufacturers come up with new ideas to improve the current V8 platforms instead?

Alan D - Unregistered

February 12, 2011 2:34 AM

ilmorris, my guess is that its designed to clean up the airflow along the side of the car and funnel more air over the rear wing. Because the rear wing is much narrower these days, I'm guessing that a lot of the useful air spills off the sides of the car. My other thought is that the L shaped pods gives you more surface area for cooling, and possibly air running alongsize the rear of the car provides a bit more engine cooling that isn't available with the traditional design.

But all that is just guesswork on my part.

Alan D - Unregistered

February 12, 2011 2:44 AM

It occurs to me that whenever a whacky looking design comes out, like L shaped pods, or an F duct, or back to front exhausts, people look at it and say "Aah, I see, it will do this, and maybe that.... that's brilliant".

So maybe the best way to be creative in F1 is to get a load of school kids with wild imaginations to draw pictures of their favourite F1 cars, and when you get these pics with back to front wings and air intakes in the wrong place, you give them to your engineers, say "this is what Ferrari is planning", and then they'll sit down and say "blimey asymmetric wings, that means that since we must turn right a bit more than left then on average its faster,... that's brilliant, how did they think of that? we must copy that idea!"

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