F1 » Whitmarsh: 'Gas-guzzling, money-guzzling' F1 needs a new image

Formula One Teams' Association (FOTA) chairman and McLaren-Mercedes team principal Martin Whitmarsh urges the sport to change its negative image and become more 'socially-relevant' - before it is too late

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February 14, 2011 1:05 PM

Who cares if F! is green? personally I like a bit of rock and roll in my racing so loud gas guzzling motors and administrators who like a bit of Nazi themed S&M is just fine by me. The thing I'm missing is the racing!

Fan & Writer - Unregistered

February 14, 2011 1:12 PM

"closer to the fans" is a good idea. But for that to work out, what they first need to do is open up to the fans. And they really should pressure F1 itself (i.e. FOA, FOM etc.) to open up and embrace the social nature and culture that is today, especially amongst younger fans.
You can't restrict pictures/movies fans take at circuits, and sue them when they post these online (as an example).
I now it must be scary for old dudes like Bernie to use the internet, we all know how our dads are, but it's the future - EMBRACE IT!


Googolplex - Unregistered

February 14, 2011 2:02 PM

Richard, im my view it is the image of F1 that matters. If it is seen as a sporting franchise which is at the forefront of high performance and environmenatlly clean engine and vehicle development, it will make the sport more socially relevant. That will mean greater govt support, and greater attractiveness to sponsors and car (and engine) manufacturers.

steven - Unregistered

February 14, 2011 2:33 PM

does anyone really think a 1.6 turbo charged engine is more fuel efficient than a naturally aspirated 2.4 v8. unless they put restrictors on those engines or restrict the amount of fuel the car can havethen the turbo engine will guzzle a lot more. 4bar boost for qualifying and 1000+ bhp


February 14, 2011 2:46 PM

steven. actually turbos are more fuel efficient. that is why vw and even ferrari are using smaller, turbo engines in their road cars.
and as for boost, this is being severly restricted, and 1000bhp will not be seen. max bhp is to be about 700-750 bhp. old f1 turbo engines gave up to 1500bhp!
but i still hate turbos!

jimmy - Unregistered

February 14, 2011 2:50 PM

Since when does F1 have 'negative' image??? F1 is very popular today even amongst people who are not interested in motorsport otherwise. I don't get what Whitmarsh is speaking about. Does he want to bound to political and ecoterrorist correctness even more??? F1 is on such path, I don't know what he doesn't like about it. F1 has negative image only amongst F1 purists (like me) who want return to good old times, get rid of electronic nonsense and want to see screming dangerous wild 1000 bhp petrol beasts once again! WTF is "socially-relevant" according to Whitmarsh? F1 turned into Toyota Prius Cup? Yeah, I suppose this is what brainwashed people today want. Modern F1 is dead for me.

jimmy - Unregistered

February 14, 2011 2:59 PM

And since when F1 is gas-guzzling FFS??? A Boeing 747 burns 10 tons of fuel per hour!!! Imagine how many airliners for how many hours fly everyday! Imagine pollution from factories... F1 and motorsport are totally insignificant in comparison and owe absolutely nothing.

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